RANKING & REVIEWS
TOP MARKETING AGENCY MELBOURNE
This Year’s Top Marketing Consultants in Melbourne, Australia
If you’re a Melbourne-based business trying to make your mark on the world, who do you turn to for help? One of the many marketing agencies in Melbourne may be the expert you are looking for. These top marketing consultants can help you develop a targeted marketing strategy, craft a compelling message, and implement a plan of action.
AGS’ top ranking articles have become very popular with small, mid-sized, and large global organizations in Melbourne and other parts of Australia. We often receive inquiries from organizations asking about rankings of the best marketing companies in Melbourne that can best meet their needs.
Marketing agencies typically handle all aspects of communications, branding, and lead generation for their clients. Handling everything from market research in Melbourne to crafting engaging social media campaigns, they help organizations reach target audiences in order to generate interest, leads, and sales.
AGS’ List of Top Ranked Melbourne Marketing Firms
The AGS Research and Editorial team has researched many of the well-known marketing consultants Melbourne has to offer and narrowed them down to a list of the top nine. For each of these innovative firms, we’ve highlighted the key services they offer and what makes them stand out as a top marketing consultancy Melbourne is home to.
Whether you’re a small business or a large multi-national corporation, you’ll find exceptional experts among these top Australian marketing agencies that can help with branding, creative, digital marketing, and more.
When working with a content marketing agency that Melbourne is home to, clients will find they generally offer multiple services across four key categories:
- Marketing Strategy: Market research is done to help companies best position their products and services, and a plan is created to achieve identified goals.
- Development of Marketing Assets: A creative team works to design logos, images, videos, websites, content, and more.
- Implementation of Marketing Solutions: A marketing strategy is carried out via multiple channels, including search engine optimization (SEO), paid online advertising, print/offline advertising, social media, and more.
- Evaluation of Marketing Results: Marketing results are regularly evaluated for performance and campaigns are adjusted as needed.
Best Firms for Marketing & Market Research Melbourne Offers
What’s the Difference Between a Marketing Agency and Digital Marketing Agency?
Some companies looking for help with small business marketing in Melbourne may wonder, “What is the difference between a marketing agency, a digital marketing agency, an SEO company, or a social media marketing agency in Melbourne?”
Basically, a Melbourne marketing agency or consultant will cover a wider range of services than the others.
For example, a digital marketing firm generally won’t offer any offline marketing services (like print advertisement buying). And an SEO company or social media marketing company is even more targeted towards one specific area of marketing.
But a general marketing agency or marketing company will usually offer all those subsets of services – online marketing, SEO, social media marketing, etc. – plus other services like branding, print marketing, and PR. This full range of services goes beyond that of any online marketing company Melbourne may be home to.
Award Emblem: 9 Best Marketing Companies in Melbourne, Australia | Ranking
Top 9 Best Marketing Agencies Melbourne | Brief Comparison & Ranking
|Best Marketing Companies in Melbourne||Ratings|
|Marketing Eye Pty Ltd||5|
|MOO Pty Ltd||5|
|That Marketing Company||5|
Table: Top 9 Marketing Companies in Melbourne, Australia | Above list is sorted by rating
Is Hiring a Melbourne Marketing Company Worth It?
A common question many businesses have is whether or not they should handle marketing themselves or hire one of the many outside marketing agencies or social media agencies that Melbourne has to offer.
In many cases, hiring an outside company to help with marketing strategy and implementation can be a huge benefit. However, you do need to ensure you’re matched with the right type of content marketing agency in Melbourne, so you’re not paying more than you can afford for services you don’t want or need.
Some reasons companies hire a marketing consultancy in Melbourne include:
- To benefit from the expertise and knowledge of a consultant
- To free up time, allowing the internal team to focus on other tasks
- To improve sales that have plateaued or dropped
- For help developing a logo and branding
- To help a company optimize its website to be found online
- For generating marketing content
- To implement social media campaigns
- To implement paid search campaigns
- For help driving more leads and sales
When evaluating whether it’s worth it for your company to hire one of the many marketing firms that Melbourne offers, you’ll want to consider both your needs and the services the firm offers.
For example, if you need full branding help and are starting from scratch with marketing, you can expect to pay more because you’ll need more services.
But the cost of not having professional help from one of the best marketing agencies Melbourne has to offer could be even higher because you could have much lower sales without some marketing guidance.
Does your company only need support from a social media marketing agency to get your social posts producing leads regularly? Then you’ll be paying less overall because you won’t need a logo design or other marketing services. In this case, you could see a return on your investment much faster.
Working with marketing companies in Melbourne, Australia can definitely be worth the price, as long as you choose an agency that is well matched to your marketing goals, support needs, and budget.
AGS Ranking and Selection Methodology
What methodology does the AGS team use in reviewing, researching, selecting, and finalizing the firms and products that are ranked on the various AGS ranking lists?
Click here: “AGS Selection and Ranking Methodologies” for a detailed review of AGS’ selection methodologies.
Detailed Review – Top Marketing, Content, & Social Media Agency Melbourne
Below, please find a review of each firm on our list of the best agencies for marketing that Melbourne has to offer. We have highlighted some of the factors that allowed each marketing consultancy to score so high in our selection ranking.
Click on any of the names below to go directly to the review section for that top Melbourne marketing company.
- Chatterbox Marketing
- Green Hat
- Marketing Eye Pty Ltd
- Media Crew
- MOO Pty Ltd
- Red Crayon
- That Marketing Company
Balance is a full-service marketing agency that Melbourne is home to with offices in Collingwood and Auckland, NZ. These marketing experts are conversion-focused and take a holistic approach to help clients stand out and generate engagement.
Whether you need a full branding strategy, logo design, or the services of a social media marketing company that Melbourne offers, Balance has the team that can help. The firm has worked with well-known brands like Toyota, Yahoo!, and Bayer Corporation.
Key Factors That Enabled Balance to Rank as One of the Best Marketing Consultants Melbourne Has to Offer
One of the core services of Balance is helping companies develop a brand strategy. The firm offers data-driven solutions that incorporate intense market research and customer data to ensure the best outcomes.
Understanding what drives customer behavior is vital to producing a message that converts. This top offline and online marketing company understands that insight into key buying motivations and the creation of detailed customer personas are vital to ensuring a brand connects with its audiences.
Some of the services that Balance provides under its umbrella of brand strategy solutions include:
- Brand Audits
- Brand Identity & Personality Development
- Logo Development
- Brand Launches
- Customer Research
- Customer Persona Development
- Market Research
- Preparation of Strategic Recommendations
- Trend Identification
- And more
Balance | Top-Rated Marketing Companies Melbourne
Social Media With a Purpose
As a top marketing and social media agency in Melbourne, Balance understands that simply having a social media presence without a strategy won’t produce targeted results.
The firm helps businesses strike the perfect balance between authenticity and goal-oriented social posts. The goal is to help brands be relevant and interesting and not too “salesy,” but also to ensure social media has a place in an overall sales and marketing strategy with measurable results.
When working with this firm for social media marketing in Melbourne, clients will benefit from the following services:
- Social Media Strategy & Development
- Advertising Content Planning & Development
- Planning, Scheduling & Posting of Content
- Analytics & Reporting
If you’re looking for expert market research in Melbourne for your products and services, this agency has experience and expertise in customer data collection and analysis.
With an original style and robust marketing service capabilities, Balance scores a 5-star rating. This is one of the best marketing agencies Melbourne has to offer.
Chatterbox Marketing Review
With a focus on starting conversations creatively, Chatterbox Marketing is an award-winning PR and marketing consultancy in Melbourne. The firm works with businesses of all sizes, from individual start-ups to large well-known Australian brands.
Chatterbox blends proven old-school marketing tactics with innovative new technologies to bring clients strategies that work. Some of the clients that the firm has worked with include Monash University and the Victoria Tourism Industry Council.
Key Factors That Enabled Chatterbox Marketing to Rank as a Top Marketing Firm Melbourne is Home To
Full-Service Marketing Agency
Whether a company is looking for a top content marketing agency or a firm for PR and small business marketing in Melbourne, Chatterbox has the experts on staff that can help. The firm handles a wide variety of online and offline marketing needs as well as public relations.
The firm sees itself as “the ultimate conversation starters” and its team enjoys the challenge and opportunity to help a business grow and shine. Its multi-disciplined team includes experts in graphic design, digital marketing, brand strategy, and more.
As a top marketing, PR, and social media marketing agency Melbourne is home to, Chatterbox offers the following services:
- Public Relations
- Workshops & Presentations
- Social Media Marketing
- Search Engine Optimization
- Website Development
- Graphic Design
- Ad Campaigns & Media Buying
- Videography & Photography
- International Marketing
One of the specialty sectors that Chatterbox works with is the tourism industry. For this industry, being able to successfully reach an international audience with effective messaging is especially important and can make a big difference in overall revenue.
As one of the top PR and marketing companies in Melbourne, Australia, this firm has built up relationships with international travel agents and other companies for more than 20 years. The team can provide expert guidance to help companies navigate sales opportunities, local culture and language differences, and more.
From developing culturally specific collateral to attending international trade events on behalf of clients, the Chatterbox team is one of the best to work with if you want to reach markets outside Australia.
Chatterbox Marketing offers a large range of services, even more than you may find at several other firms for large and small business marketing in Melbourne. This team of experts can handle events and roadshows just as easily as they can create branding and run social media campaigns.
With an enthusiastic team and a talent for creating engaging messages in multiple languages, Chatterbox Marketing scores a 5-star rating. This is one of the top traditional and online marketing companies that Melbourne offers to consider for any branding or marketing needs.
With offices in Australia, Tasmania, and New Zealand, Gloo is a leading marketing and social media agency that Melbourne offers. The firm was founded in 2005 and is known for being strategic, creative, and nimble while delivering marketing solutions that provide great results for its clients.
Gloo works with clients of all sizes and can handle everything from large complex marketing initiatives to small-scale digital media campaigns. This expert team of Melbourne marketing professionals works to bring every project to completion on time, on budget, and to specification.
Key Factors That Enabled Gloo to Rank as a Top-Rated Marketing Company Melbourne Has to Offer
Gloo can handle any type of digital advertising needs you may have, including email newsletter campaigns, Google shopping ads, search engine optimization, and more.
As a top digital and social media marketing company Melbourne is home to, Gloo is an expert in this area and one of the few firms you’ll find that is a HubSpot Certified Partner Agency. This certification reflects experts that have the tools and knowledge to maximize rates of return and engage customers online.
The agency provides effective mid-sized and small business marketing in Melbourne through the following digital services:
- Google Ads
- Google Shopping
- Display Ads
- E-mail Marketing
- Social Media Advertising
- Native Advertising
- Google Analytics
Development of Creative
The base of any successful marketing strategy is the creative collateral that will be presented to users. This can include captivating images, engaging text, or compelling videos. The team at Gloo has the talent on staff to provide you with the creative assets you will need to stand out from the crowd.
As a top agency for advertising and market research that Melbourne is home to, the firm’s team pushes boundaries to produce innovative and one-of-a-kind marketing assets that capture your company’s spirit in a way that speaks to your target audiences.
Creative services offered by this Melbourne marketing company include:
- Art Direction
- Graphic Design
Gloo | Top Marketing Consultancy Melbourne
Gloo makes it a mission to ensure each client’s voice speaks clearly and boldly in its marketplace. This advertising and content marketing agency Melbourne offers also makes it a priority to keep projects cost-efficient and on time.
With an outcome-focused approach and a wide range of advertising and marketing offerings, Gloo is one of the top marketing consultants Melbourne is home to. We’ve scored the firm with 5 stars.
Green Hat Review
With a passion for helping companies with B2B marketing, Green Hat is a top-rated agency for marketing services in Melbourne that was founded in 2001. The firm notes that it is Australia’s largest B2B marketing agency.
Green Hat has offices in Melbourne and Sydney, and offers a wide range of integrated services from account-based marketing (ABM) to marketing automation. These services aim to improve campaign outcomes and reduce manual tasks.
Key Factors That Enabled Green Hat to Rank as a Top-Rated Marketing Firm Melbourne Has to Offer
B2B Social Media
If you sell to business clients, then this a marketing and social media marketing agency Melbourne offers that is going to be of interest. Because Green Hat works exclusively with B2B marketing, its social media services are fine-tuned to that audience.
Many times, B2B businesses don’t put much effort into social media because they think it’s mainly for B2C companies. But they end up missing out on potential leads from business channels like LinkedIn.
Green Hat is a top social media marketing company Melbourne is home to that has experts who know how to reach the right business audience through social marketing.
Some of the ways the firm helps clients in this area is through:
- Integrated Social Media Strategy
- Social Media Marketing Measurement
- Social Media Listening
- Organic Channel Management
- LinkedIn Marketing Services
- Facebook, Twitter & Instagram Marketing Services
- Community Management
Branding sets the foundation for how a company is perceived in the marketplace, and it includes much more than a company logo. Green Hat understands that a brand needs to coordinate things like the color scheme, company history, brand story, tone of voice, and customer value proposition.
This is one of the best marketing agencies in Melbourne if you need help with branding, brand auditing, and brand positioning. The firm’s team has decades of expertise in helping companies create or rejuvenate brand association and awareness.
Some of the multiple components that go into brand strategy by Green Hat include:
- Brand Logo & Visual Identity
- Graphic Design
- Brand Guidelines
- Photography & Illustration
- Digital Design
- Print Media
- And more
As a laser-focused B2B print and online marketing company in Melbourne, Green Hat provides expertise in the B2B market that not many other agencies can. The firm offers a full range of marketing solutions, giving organizations a single place to go for all their branding and marketing needs.
With an experienced team and a holistic strategy, Green Hat scores a 5-star rating as one of the best marketing companies in Melbourne, Australia to consider.
Popular Article: Reviews of the Top Marketing Companies & Digital Agencies in Sydney
Marketing Eye Pty Ltd Review
With a goal to help businesses accelerate their growth through the use of intelligent marketing, Marketing Eye Pty Ltd is an award-winning marketing agency Melbourne is home to. One of the hallmarks of the firm is its use of technology to drive more intuitive and responsive marketing campaigns.
Marketing Eye has 3 offices in Australia (Melbourne, Sydney, and Brisbane), as well as 3 offices in the United States (Atlanta, Dallas, New York).
This top marketing consultancy has helped thousands of small, medium, and large companies execute successful strategies for both digital and traditional customer outreach.
Key Factors That Enabled Marketing Eye to Rank as One of the Best Marketing Consultants Melbourne is Home To
Engaging Marketing Workshops
Many times, start-ups and small/medium businesses aren’t sure where to begin when it comes to finding their “brand voice” or approaching their target audience groups in the right way. Measuring marketing outcomes can also be challenging for new or smaller business owners.
Marketing Eye helps clear up the confusion and puts these companies on the right path through its innovative marketing workshops.
In these workshops, representatives from this top Melbourne agency work with a client’s team to do the following:
- Identify and define target audiences
- Establish marketing goals
- Decide on tactical marketing metrics for needed outcomes
- Develop a personalized marketing strategy
- Help companies develop clear sales funnels for lead generation
Marketing Eye | Best Marketing Companies Melbourne, Australia
Search engine optimization (SEO) is an important digital marketing strategy to use alongside paid advertising. SEO helps companies earn top spots in Google search rankings over time, ensuring that potential customers can find them.
As a top firm for SEO optimization and market research in Melbourne, Marketing Eye does intense research on keywords and keyword competition in order to help clients optimize their websites for increased lead generation.
The firm’s SEO campaign set-up includes:
- Website Analysis
- Content Duplicity Checks
- Backlinks Analysis
- Google Penalty Review
- Mobile Usability Check
- Competitive Analysis
- Keyword Search
- Keyword Strategy
If you’re looking for a full-service firm that offers everything from graphic design, digital SEO and social media services, and public relations, Marketing Eye will be a top choice.
With a focus on automation and affordable marketing strategy options for small businesses, Marketing Eye solidifies a 5-star rating. This is one of the best firms to consider for marketing in Melbourne, Sydney, Brisbane, or the United States.
Media Crew Review
Media Crew is a full-service advertising and marketing agency Melbourne is home to. From research and strategy to branding and digital campaign optimization, this firm offers end-to-end solutions for outreach and lead generation.
As one of the highest-rated marketing firms Melbourne offers, Media Crew can build a marketing strategy from the ground up, or they can help identify areas of improvement for existing marketing plans. The firm’s tagline is “Your 1-stop advertising agency.”
Key Factors That Enabled Media Crew to Rank as One of the Best Marketing Companies in Melbourne Australia
Growth-Focused Digital Marketing
Digital marketing has really become essential in today’s technology-driven world, and Media Crew offers a full host of online marketing solutions to help ensure companies have a strong online presence that is focused on growth and lead generation.
As a top digital and social media agency Melbourne is home to, this firm can help companies with SEO, Google Ads and PPC, social media, copywriting, email marketing, and much more.
Some of the benefits offered by Media Crew’s digital marketing solutions include:
- Reach more customers for less cost
- Generate better revenue
- Foster brand loyalty
- Interact in a more personal way with target audiences
- Track responses in real-time to media efforts
- Build brand recognition
- Gain better ROI from marketing investments
Expert Content Writing
Content is at the heart of all marketing, and this is an area where Media Crew excels. This top digital and social media marketing agency employs expert copywriters that provide content that informs, entertains, and inspires.
The firm’s team uses best practices to create SEO-optimized content for websites, blogs, videos, social media campaigns, product descriptions, and more.
Media Crew’s content is focused on driving the desired action, which can include one or more of the following:
- Attract followers
- Improve search engine rankings
- Promote brand awareness and loyalty
- Accelerate conversations to shorten the sales cycle
Media Crew is an excellent all-around firm for large, medium, and small business marketing services in Melbourne. This advertising consultancy can handle just about any marketing need a company could have, from improving upon existing campaigns to creating a full brand strategy from scratch.
With a results-driven approach and a focus on in-depth audience research, Media Crew scores a 5-star rating. This one of the best advertising, digital marketing, and social media agencies that Melbourne has to offer.
MOO Pty Ltd Review
Providing affordable retained and on-demand marketing services, MOO Pty Ltd is a top marketing consultancy Melbourne is home to that has been helping clients get noticed for over 20 years.
The firm has an unwavering focus on its clients’ target markets so it can help them build a competitive advantage. The multi-talented team at MOO has experience with both large corporate marketing campaigns as well as meeting the branding needs of smaller businesses.
Key Factors That Enabled MOO to Rank as One of the Best Marketing Consultants Melbourne Offers
Digital Marketing Services
From creating beautiful SEO-friendly websites to executing cost-effective email and social media strategies, MOO can help companies with their online lead generation and customer engagement.
This top digital marketing and social media agency in Melbourne puts together marketing plans at the granular level, segmenting email audiences and developing personalized copy and calls to action for each.
MOO takes an honest and refreshing approach to social media marketing. It can assess a company and tell them upfront whether social is a good conduit for their specific product or service. If it’s a good match, the team will design a comprehensive campaign with measurable outcomes.
Compelling Graphic Design
The visuals a company uses for branding and marketing make a big difference in how a message is received. The team at MOO supports businesses with expert graphic design based upon a client’s unique voice, mission, and objectives.
With over two decades of experience helping clients grow their businesses through expert design, the graphics team at this top content marketing agency in Melbourne combines creative visuals with marketing best practices.
Some of the design areas that MOO can help with include:
- Branding & Style Guides
- Advertising & Promotion
- Websites & Electronic Direct Mail (eDMS)
- Brochures & Publications
MOO | Best Marketing Agencies Melbourne, Australia
MOO offers flexible and affordable full-service marketing. Whether a business needs full-time outsourced marketing services, or help with a single project, this talented team can meet your needs. The team at MOO has over 20 years of experience engaging audiences for all sizes and types of companies.
With a comprehensive, creative, and outcome-focused approach, MOO is one of the best firms for graphics, advertising, digital marketing, and market research that Melbourne has to offer. We’ve scored the firm with 5 stars.
Red Crayon Review
Red Crayon is a top-rated marketing company Melbourne has to offer that distinguishes itself by its ability to understand human behavior, business, and creativity. Founded in 2004, the firm deploys marketing strategies based on inspiration, insights, and data.
This marketing consultancy offers a full spectrum of marketing solutions including video production, graphics, digital marketing, and social media services. The Red Crayon team puts an emphasis on collaboration and authenticity in everything it does.
Key Factors That Enabled Red Crayon to Rank as One of the Best Marketing Companies Melbourne Has to Offer
Social Media Engagement
Bridging the gap between brand and social community, this leading social media agency helps companies unlock the secrets of maintaining a strong social presence.
Red Crayon can help in all aspects of social media marketing, from putting together on-target messaging that appeals to a client’s specific audiences, to managing a social community and responding to questions and comments.
Connection, engagement, and measurable results are all built into the firm’s social media management. It utilizes compelling storytelling and valuable information with the goal of encouraging a purchasing action.
End-to-End Marketing Solutions
Working with a single marketing company in Melbourne for all your advertising and brand communication needs can ensure you have a cohesive message and cross-linked strategy across all platforms.
If you’re looking for one partner you can stick with for all your marketing needs, then Red Crayon will be of interest because of the wide range of services the firm offers. It even offers some services (like podcast production) that you won’t find at many other marketing consultants Melbourne has to offer.
Some of the many services that companies can rely on Red Crayon for include:
- Strategy (brand, marketing, social, digital)
- Creative (branding, campaign, collateral, copywriting)
- Advertising (traditional, digital, social, media planning/buying)
- Digital (website & development, campaigns)
- Social (content creation, community management)
- Production (video, podcasts, photography, animation)
With a winning combination of facts and data, as well as inspiration and creativity, Red Crayon helps brands develop a visually engaging and well-targeted message crafted to drive tangible results. The firm’s multi-talented team offers a wide range of advertising and marketing services for both traditional and digital mediums.
With an experienced and collaborative team as well as a focus on messaging authenticity, Red Crayon scores a 5-star rating. This is a leading marketing firm Melbourne offers that you may want to consider for your next campaign.
That Marketing Company Review
That Marketing Company (TMC) was founded in 2010 with the goal of being more than just a marketing company. Instead, it strives to be a partner that helps brands grow their businesses through inspirational and targeted messaging.
This top offline and online marketing company combines both analytical and creative services to ensure that marketing is results-driven as well as visually compelling.
Key Factors That Enabled That Marketing Company to Rank as a Top Marketing Consultancy Melbourne is Home To
Wide Range of Marketing Solutions
TMC can help clients with a wide range of both offline and online marketing solutions. The team uses its industry expertise and knowledge of best practices to incorporate innovative and creative ideas and solidify a firm’s message.
The professionals at this top digital and social media agency make it a point to get to know your business inside and out so they can create targeted and influential messages.
Some of the many marketing services that TMC can provide for businesses of all sizes include:
- Content & Communication
- Social Media
- Advertising & Media Buying
- Events & Promotions
- Data Collation & Analysis
That Marketing Company | Top Content Marketing Agency Melbourne
Brand & Collateral Solutions
That Marketing Company can help firms with the stunning collateral they need to get noticed and drive conversions. Its team has an entire brand studio that works to translate a client’s vision into a visual language that will captivate their audience.
Some of the many types of branding collateral that this Melbourne marketing consultancy can help with include:
- Corporate Identity
- Print Collateral
- Advertisements (Digital, Print & Outdoor)
- Photography & Image Creation
Because the firm also offers website and app design services, it can implement stunning branding and imagery across your entire online and offline presence.
TMC is a customer-centric firm for marketing, advertising, and market research services in Melbourne that works to be a productive and integrated extension of your company. This team’s goal is to drive measurable and tangible results that help clients grow their businesses.
That Marketing Company offers a full range of marketing services and perfectly balances analytical data with creative thinking. This is a top marketing agency in Melbourne to consider, and it has earned a 5-star rating.
Conclusion – Top Content, Social Media, & Marketing Agency Melbourne Offers
There are many different layers that go into a successful marketing strategy. Today’s firms have to think about both offline and online branding in order to reach out to their audiences where they congregate, which is increasingly online.
The top firms for marketing services in Melbourne will be able to help companies cover all their bases when it comes to audience engagement. This includes understanding who their target audiences are and how to best get their attention.
As you’ve seen from these top 9 Melbourne marketing agencies on our list, you don’t have to be a large company to benefit from expert marketing help. Many consultancies include affordable packages for small businesses and start-ups.
Whether you need a full branding and point-of-sale campaign or help with optimizing your website to convert more leads, these top marketing agencies that Melbourne offers definitely have the talent to help with any and all marketing needs.
Best Agencies for Marketing Melbourne Offers FAQ
Is hiring a marketing company worth it?
For many businesses, hiring an outside company to help with marketing strategy and implementation can be a huge benefit. However, you do need to ensure you’re matched with the right type of content marketing agency in Melbourne, so you’re not paying more than you can afford for services you don’t want or need.
Working with marketing companies in Melbourne, Australia can definitely be worth the price, as long as you choose an agency that is well matched to your marketing goals, support needs, and budget.
How much do marketing agencies charge per hour?
According to Entrepreneur magazine, marketing agencies usually charge either by the month on a retainer, or on a per-project basis. Individual freelancers will be more likely to charge on an hourly basis.
A survey of 1,000 digital marketing agencies and freelancers in 16 different countries found that some of the average going rates for marketing services are:
• Freelancer hourly: $50 to $100 per hour
• Freelancer project: Starting at $5,000 per project
• Agency retainer: $1,000 to $3,000 per month
What does a social media agent do?
A social media marketing agency will help companies identify their target audiences on social media, define goals for a social media outreach strategy, create images and messaging, and implement a social strategy.
Agencies that handle social media marketing may also respond on your company’s behalf to questions and comments over social platforms. They will also provide reporting on how social campaigns are performing relative to marketing goals.
Why do you need a social media agency?
While companies can post on social media themselves, they often don’t have a specific strategy put together, which can reduce the overall effectiveness of the time put into social posting.
A social media agency instead studies your company, your competitors, and your target audiences to craft a focused campaign and help you reach your goals (increased engagement, conversions, website visits, and more).
A social media agency can also help ensure your social posts are consistently being delivered to the correct platforms in order to increase the overall success of your social marketing plan.
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