Change Communication Planning Template

for Planning, Tracking, and Managing all Aspects of Your Communication Campaigns

Ranked #1 | All-in-One Communication Toolkit

Over the last 12+ years, I have successfully delivered communications to thousands of internal and external communication audience groups across Intel, Accenture, the Federal Reserve Bank, Cisco, Apple, Deloitte, HSBC, Goldman Sachs, and other large firms.

Throughout my change management and communications career, a major challenge I have seen impacting most communication practitioners have been a lack of a consistent, streamlined, and standardized best-in-class communication plan template and toolkit for planning, tracking, and managing all aspects of their communication campaigns.

As a Pioneer of best business enablement tools, and a strong Advocate of the communication planning, change management, and HR communities, I decided to work with AGS Designers and Toolkit Developers to launch the top-ranking all-in-one communication planning and target audience management toolkit below that you can obtain and use for your communication needs.

Ogbe Airiodion
Senior Change Management Lead & Communication Strategist

 Our goal is to place this communication planning tool at the hands of everyone involved in internal or external communications to increase your communication successes and your overall performance.

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Inform your colleagues about this powerful, and simple-to-use communication plan template and tracking toolkit.

Watch the Video Tutorial of this Communication Tool

Communication and Change Management Made Easy

There are many moving parts to change management and communications planning. You have to understand who your communication audiences are, map out communications for each, decide on delivery channels, prioritize, and more! AGS Cloud provides you with everything you need to plan and implement a successful communication strategy.

AGS Cloud’s Communication Plan Toolkit is equally suited to newbies and experienced change managers. These comprehensive communication tools and templates are designed to help those new to communication management ramp up the learning curve with expert guidance as well as give seasoned communication managers tools that are truly time-saving.

Screenshot from AGS Cloud Communication Planning & Management Tool

AGS Cloud Communication Planning & Management Tool

All-in-One Communication Planning & Management Toolkit

Our communication management planning tool provides you with an easy-to-use, simplified, and scalable communication matrix template that you can use to gather the various communication data points including the who, what, when, where, and how. 

To increase the success of your communication planning efforts, our 360-degree communication tool guides you as you gather and input key pieces of communication data including:

  • Your communication target audience groups
  • Communication objectives (What your target audience needs to know or do)
  • Timeline (When the various communication broadcasts will be sent)
  • Priority (Which communication messages have higher priorities than others)
  • Delivery channel (How each communication will be delivered)
  • Who should deliver the communication?

Communication management plan

Using this multi-pronged communication strategy template, you can effectively increase your internal and external communication audience engagement successes, and increase the ROTI (Return on Time Investment) on your communication planning and delivery activities.

No Risk
We have a 30-day money back guarantee on the Cloud version of our Toolkits. Meaning if a Toolkit doesn’t fit your business needs, or for any other reasons – just let us know and we’ll refund you – no questions asked.

Additional fields on your AGS project management communications matrix include these critical fields:

  • The person that will be responsible for drafting each communication
  • The person that is responsible for approving the communication message before it gets sent out
  • The person who will send each communication
  • The manager who will be the escalation point of contact when issues or roadblocks arise, as they often do.

Best communications strategy template Communication plan template - excel and online

This communication toolkit allows you to quickly identify communication audience insights that can be used for planning and reporting your communications. Eliminate the guesswork on what communications need to be sent and when.

Easily share key communication planning insights with senior leaders using graphical visuals.

Watch the Video Tutorial of this Communication Tool

Communications Management Tool – Details

Flexibility & Scalability

Your AGS change communication management software’s template is scalable, meaning you can use it for any type of program, from small projects that will impact only a few groups to large transformations that will impact thousands of employees, managers, customers, and external users.

No Risk
We have a 30-day money back guarantee on the Cloud version of our Toolkits. Meaning if a Toolkit doesn’t fit your business needs, or for any other reasons – just let us know and we’ll refund you – no questions asked.

Analytics & Reporting Dashboard

The project management communications toolkit comes equipped with an advanced analytics dashboard that provides real-time insights, powerful visual charts, tabular views, graphs, and analytics that illustrate trends for your communication campaigns.

As a project, change or communications specialist, this allows you to get straight to what matters most: better communication engagement with your change management and project target audience, optimized customer experience, and more effective communication governance.

This is going to save you tons of time when it comes to analyzing and presenting your data. Instead of having to spend hours pouring over your inputted information and trying to chart it into comprehensive insights – AGS Cloud has done it all for you!

Communication management software tool

Watch the video tutorial below which outlines this communication planning and strategy tool.

Video Review: AGS Communication Plan & Management Tool

Why Use AGS Cloud’s Communication Toolkit?

  • Saves you tons of time on all aspects of your communication planning and execution
  • Based on industry-standard change methodologies
  • Can be used by both beginners and experienced communication managers
  • Change management, project management, and communication teams can collaborate together online
  • Automatic communication reporting that is always current with your data
  • Keeps you from dropping any balls 
  • Makes you look good to senior leaders and clients with smart analytics!

No Risk
We have a 30-day money back guarantee on the Cloud version of our Toolkits. Meaning if a Toolkit doesn’t fit your business needs, or for any other reasons – just let us know and we’ll refund you – no questions asked.

What’s Inside the AGS Cloud Communications Management Module?

  • Free change management templates & roadmaps
  • Guides and best practices on communication planning, broadcast and tracking successes
  • Instant analytics as you input data into your communication template (no spending hours trying to create reports)
  • Ability to upload your data from a spreadsheet or key it into the Cloud communication template interface
  • Ability to add on special features like knowledge library access or a live dedicated Senior Communication Lead as a resource for you to bounce ideas or for Q&A on best communication practices
  • and more!

Don’t hesitate to let us know if you have any questions or feedback about this article or any of our products.


No Risk –  30-Day Money Back Guarantee (Cloud version)

Two Options: We’ve created this Communications Management Toolkit in the Cloud and also created a downloadable Excel version to increase the number of options available to you.

Groups? Multiple users? Contact us for an additional discount.


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Everything You Need!

Your Own Change Management Command Center
(Includes 9 individual change management toolkits)

Read More: All-in-One Change Toolkit

Best for:

  • Change Practitioners 
  • Project Managers 
  • Change Managers 
  • Change Management Teams
  • Change Management Leads


  • Low recurring pricing options. Cancel any time before your next billing.
  • No Risk – We have a 30-day money back guarantee
  • Easily add an unlimited number of users, teammates, or stakeholders to work together or view your change management deliverables.
  • Import data: Start new change management projects from scratch or upload data
  • Enterprise-level security
  • Scalability.
  • And many more…
Best for:

  • Change management professionals and consultants who prefer Excel, and the ability to make their own customizations or technical changes to the toolkit
  • People who prefer to download and own the toolkit forever
  • In addition, adding our Premium Plan during checkout will allow you to make copies of the Toolkit to use for multiple different projects and clients at the same time.


  • You need to have Microsoft Excel installed on your computer in order to use the Excel version of our toolkit
  • The Excel version is a downloadable version, but because Excel is a Microsoft platform, we are limited on how we can support it. The Cloud version is in the Cloud and we own the technology, as such we’re free to innovate, enhance, improve, and support it.
  • The Excel versions of our toolkit are considered “final sales.” 
Best for:

  • Individual Consultants
  • Change Practitioners 
  • Project Managers 
  • Consulting Firms & Agencies
  • Change Managers 
  • Change Management Teams & CoEs
  • Change Management Leads
  • Sr. Change Managers
  • Long-Term Change Practitioners
  • Project Management Teams
  • Communication / Training Specialists
  • All Other Users
Add to CartAdd to CartRead More: All-in-One Change Toolkit

AGS Privacy Impact Assessment Template

Groups? Multiple users? Contact us for an additional discount.

Excellent ROI from the first month

Cloud vs. Excel Comparison | Communication Plan Toolkit

Cloud vs. Excel Comparison

  1. Cloud Version: Because this version is in the Cloud and we own the technology, we’re free to innovate. 
  2. The Excel version of the communication template and toolkit is a downloadable version, but because Excel is a Microsoft platform, we are limited on how we can support it. 

Cloud Version Details

  1. Low recurring pricing options. Cancel any time before your next billing.
  2. Risk free trial for 30 days
  3. Collaborate across your company with effortless team collaboration.
  4. Easily add an unlimited number of communication planning and delivery teammates to work together on your Communication Plan Template and Toolkit.
  5. Effortlessly track communication planning and delivery progress.
  6. Import data: Start new communication plans, assessment, development, and delivery from scratch or upload data.
  7. Automated upgrades at no cost to you.
  8. View real-time analytics reporting and charts on your Communication Matrix Template and Management Tool.
  9. All our cloud business change software come with enterprise-level security & scalability.

Excel Version Details

Do you need complete control over your Communication Plan and Toolkit, including the technical and development control? For example, if you want to manually build more macros, charts, and other functions at the backend, then go with the Communication Plan Template – Excel version.

Note: The communication plan template Excel version is sold as-is, with no free trials or AGS maintenance. These are only applicable to the Cloud version of the communication software tool.

Only AGS provides this much flexibility with communication planning software and tools.

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Multi-prong question about sharing the Communication Management Toolkit with other team members

Questions: Can I share this Communication Management Toolkit with others? What are the requirements for the single-use license? If I have a colleague on the same project, can we use it separately and work on the project separately, or do we need to buy 2 licenses?

Answer: Our Communication Management Toolkit is offered on a per user basis. You can add users to your account to collaborate with you, but they need to subscribe. Subscribing gives them their own single-user license. After you purchase the Communication Management Toolkit, we will follow-up with additional details on the 3 quick steps for adding teammates and other users to sharing the tool with you.

Can I cancel at any time?

Answer: Absolutely! We’d hate to see you go, but we understand things come up. Subscription plans for our Communication Management Toolkit are recurring but can be canceled before the next renewal period on your My Account > Subscriptions page. We have a no-questions-asked simple-click cancellation policy—no hoops for you to jump through.

Does the Communication Management Toolkit include guides and tutorials?

Answers: Yes, it does. And more. It also includes video tutorials that provide you with a step-by-step walkthrough on using the Communication Management Toolkit.

Can I upload (import) data into the Communication Management Toolkit’s spreadsheets. For example, can I upload employee rosters vs having to re-enter the data?

Answer: Yes, you can. We’ve made it easy with a simple click to import existing data into your Communication Management Toolkit. Automatically import your data from other databases or spreadsheets in minutes and instantly bring your team together.

I am in a different region, will this Communication Management Toolkit still work for me?

Answer: Yes. This tool was developed for the U.S., as well as for change managers in Australia, the U.K., Canada, Philippines, India, Africa, Europe, LATAM, Middle East, APAC, and in any region. It is truly a global Communication Management Toolkit platform.

Can I remove AGS branding and use my branding or firm’s logo?

Answer: Yes, you can replace AGS branding on your purchased Communication Management Toolkit, when you add a customization or a value-add service plan to your order. 

If acquiring the Excel version of the Communication Management Toolkit, add our Customization Service plan.

If acquiring the Cloud version of the Communication Management Toolkit, add the “Value-Add Service – Premium” plan. Let us know if you have any other questions.

Can I upgrade at any time? Can I add more products later on?


You can add products or upgrade at any time, but some products may need to scale together with this Communication Management Toolkit. Check out our All-in-One Toolkit for more details.

How are future enhancements/changes handled for this Communication Management Toolkit?


• Future upgrades and changes to your Communication Management Toolkit will be done periodically. Upgrades and future enhancements will always be free to customers.
• If you decide to go with the Excel version of this Communication Management Toolkit, please note that our Excel products are considered final sales, meaning there are no upgrades, refunds, or changes to them after purchase. See also: Which Version Should I Go With? Cloud or Excel?

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Spend Less Time Managing, More Time Communicating

With this tool, you no longer have to worry about losing tracking of the communication team’s efforts.

On the communication management tool’s dashboard, you can easily see the breakdown by the sender of the communication, as well as a breakdown based on the type of scheduled and planned communications. You can quickly know which communication audience groups are targeted to receive specific communication messages over a specific period of time or throughout the duration of the change project.

Watch the Video Tutorial of this Communication Tool

Using this cloud communications tool, you can effectively and efficiently track all aspects of the team’s communications strategy and plans, by year, month, date, communication type, and the number of target audience groups.

AGS’ Communications Assessment, Tracking & Management Tool

Airiodion Global Services’ Communications Assessment & Management Tool is great for conducting all aspects of your communications strategies and plans, including assessing your communication audience, tracking, and engagement activities.

Watch the Video Tutorial of this Communication Tool

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