Do You Really Need a Change Management Coach? If So, What is the Process?

Guiding Change Managers, Change Teams, and Consultancies


Change managers play a critical role in guiding organizations through periods of transformation. However, change managers, change management teams, and OCM consultancies face significant challenges, such as resistance, organizational politics, the need to balance competing interests, conflicting deadlines, and overwhelming demands on their time.

They often operate in high pressure environments that involve last minute changes and pivoting, many stakeholders, and a heavy workload. 

To meet this demand, change management coaches play a crucial role in guiding both new and experienced change managers, change management teams, and consultancies. A change coach offers a wealth of knowledge, experience, templates, tools, and support, empowering organizations to navigate complex transformations successfully.

Embracing the expertise of a change management coach fosters a culture of learning, resilience, a repeatable change management approach, and adaptability, ultimately driving the change manager’s success in today’s ever-changing landscape.


Change Management Coaching is Best for Which Individuals / Groups?

Change management coaching is suited for individual change managers, change management teams within organizations, and consultancies that specialize in delivering change management to clients.

Below are examples of when you will need a change management coach to support you or your team.

  • You seek a change management coach to discuss key change management and stakeholder challenges you are running into, and get advice on how to resolve these challenges, or get hands-on help to resolve these challenges and pain points
  • You are new to change management, or are certified in Prosci ADKAR or other change management certification but need hands-on help in applying change management to your projects, and increasing your successes 
  • You or your team need hands-on  OCM training and/or certification
  • You are experienced in change management but would like someone more experienced to bounce ideas off so that you don’t drop any balls
  • You are a consultancy and need help building your team’s change management expertise, capabilities, and successes
  • You work as a consultant and need help boosting your expertise, capabilities, and successes on current or upcoming projects
  • You are a change management group within a large organization and need to rapidly boost your team’s change management capabilities and successes
  • You have some change management understanding, but do not have end-to-end hands-on change management lead experience and you are interested in “Change Management Lead” opportunities.
  • You have recently been accepted to a new change manager role and want hands-on change management coaching prep so you don’t inadequate when delivering change management. 
  • You are looking for a new change management job
  • And many more.

Get a free complimentary call to ensure the right fit. Request a quote below.

Request a Coaching Quote


My Experience as a Change Management Coach

A decade after Steve Jobs handed the reins of leadership at Apple to Timothy Cook, I was hired as an Organizational Change Consultant to establish Apple’s Business-to-Business (B2B) Sales Organization Change Management COE. I created this Change Management Office from scratch, and planned, designed, launched, and managed it.

“I also coached Intel’s Supply Chain Change Management Team to deliver effective enterprise-wide change management using a change management as a service approach.”

Throughout my change management tenure, I have delivered end-to-end change programs at Apple, Cisco, Deloitte, Accenture, State Street, Bank of New York Mellon, Fannie Mae, Intel, the U.S. Federal Reserve, and other global corporations. 

My approach for coaching change practitioners, leaders, and teams involves a structured, but flexible approach, and is designed to empower you to deliver the best levels of organizational change management.

Ogbe A.
Change Management Coach
Strategic & Tactical Change Implementation

Request a Coaching Quote

Includes a free complimentary call to ensure the right fit

Message me if you have any additional questions about my change manager coaching program.


What Is Change Management Coaching?

Change management coaching is the process in which a change practitioner or team receives 1-on-1 coaching to help enhance their change management skills, techniques, and practices, and to increase their change management successes and expertise.

A change coach helps you plan, design, deliver, and manage your key change deliverables, and provides you with personalized support based on best change practices and methodologies.


Change Coaching FAQs


Question: If I sign up for your coaching change management service, is the information I share with you kept confidential?

Ogbe: Yes, your information is always kept strictly confidential. I never share information you share with me with anyone. In addition, I offer a non-disclosure agreement (NDA) to give you full confidence that everything you share with me as part our coaching and change management agreement will be kept to the highest level of confidence.

Question: What are change management coaching rates?

Average change management coaching rates range $225 – $325 per hour for a change management coach. Depending on the country, region, and demands on their services some change coaches also offer discounts that reduces their coaching rates. 

I believe in supporting the change management community and so my regular rate is $250 per hour. I offer discounts if you sign up for multiple hours, which reduces your hourly rate. 

Request a Coaching Quote

Includes a free complimentary call to ensure the right fit

Question: How frequently can I meet with you for change leadership coaching?

Ogbe: You can meet with me once a week, twice a week, every other week, once a month, or more. For coaching change management to be successful, I am open to meeting with you as often as you would like

Question: Which OCM coaching and training plan can I sign up for?

Ogbe: You can sign up for as many Change Management Coaching & Support Hours as you want. For example, you can sign up for 10 hours of Coaching & Support and use those hours however you want. You can choose to meet with me for 3 hours this week, 1 hour next week and 2 hours next month. Or you can schedule 1 hour coaching sessions with me on a weekly basis for 2, or 3, or 4 weeks and then on the 5th week you can choose to have one coaching session every other week. It is really up to you.

 Question: What are your Consulting and Coaching for Change availabilities? What times and days can you meet with me?

Ogbe: I am based in the San Jose, California area, but you can be based in any part of the world. You can be in New York, the East Coast, Midwest, Canada, Australia, Nigeria, Kenya, France, Taiwan, the U.K., West Africa, India or in any country. My coaching sessions are normally provided between 6:30am PST and 6:30pm PST. My process is to give you access to my Availability Calendar so you can schedule a time that works best for you. I am also available during the weekends, if that works best for you.

Question: What is your change manager coaching process? Can I get help on a Prosci coaching plan?

Ogbe: I apply a flexible approach to my coaching services. We start out with a 1-hour coaching session that is focused on understanding what areas of change management you would like coaching on. In addition, if you have been assigned to one or more mid-to-large scale projects (for example a high visibility/high-profile, challenging, or complex project, or projects that will impact a large number of users), we will discuss these during our coaching kickoff session to align on how we can best support you and coach you to increase your success with these types of projects. And yes, I can support you to develop your Prosci coaching plan you. 

Request a Coaching Quote

Includes a free complimentary call to ensure the right fit


Yellow Light bulb. Yellow vs. Blue Bulbs

Best Practices – Coach Change Management

As part of our change management coaching, I can help you with hands-on best change management practices and framework. You may be certified in one or more change management certifications including Prosci change plan and methodologies, but being change management certified is understanding the “Science” of change management, you will also need to build the “Art” of change management which involves real world expertise, and this is a key area where a change coach can help.

Most importantly, I consider our coaching through change plan to be a partnership, meaning that you and I will partner together to develop the best coaching for change plan that works for you. Your input regarding where you feel you need help the most will drive what we prioritize on your change coaching plan. It’s all about you and your coaching for change success.

Request a Coaching Quote

Includes a free complimentary call to ensure the right fit

Change Management Coaching

Best Practices – Coach Change Management


Next Steps?

Request a Coaching Quote

Includes a free complimentary call to ensure the right fit

Message me if you have any additional questions about my change manager coaching program.


External Sources: https://pixabay.com/illustrations/businessman-team-spirit-teamwork-1492563/ and https://pixabay.com/photos/office-business-colleagues-meeting-1209640/, https://www.ls.graphics/free/free-pixel-4-and-pixelbook-go-mockup, https://www.pexels.com/photo/woman-wearing-gray-shirt-3184298/, stock.adobe.com

What is Change Management Coaching?

Change management coaching is the collaborative process in which a practitioner receives 1-on-1 coaching to help increase their change management successes, and to help them plan, design, deliver, and manage key change deliverables.

What is a Change Management Coach?

A Change Management Coach is an experienced and tenured change practitioner who provides coaching services and support to change management practitioners, project managers, firm leaders, and other individuals who are interested in receiving organizational change support, training, and/or help.

Why is Change Management Coaching important?

Change management coaching is important for organizations, change practitioners, project managers, and program leads as it enables them to increase the success of their organizational business transformations. Change coaching, support, and training empowers you to navigate change management challenges.

How do you coach someone for change?

You apply best change management practices, including effective communications, regular touchpoints, change support, and educate them on the key role they play as a change agent