2019 Guide for Developing a Top Change Management Strategy
OCM Phase 1 | By Ogbe Airiodion

What is a Change Management Strategy? 

A change management strategy is a detailed outline of the change management objectives, scope, and strategic plans that will be designed, developed, and implemented to increase change adoption for a program, project or initiative.

A change management strategy is often documented in a change management strategic playbook. 

Developing a Change Management Strategy and Plans-min
Working Session to Develop a Change Management Strategy

Change Management Strategic Playbook

A change playbook summarizes your change strategies. It provides an overview of the scope and scale of the change impacts, and the change methodologies that will be applied, as well as a review of the impacted groups, processes, geographical regions, and legacy tools that will be changed.

Other sections within the strategic change playbook should present insights on the performed audience analysis, and the completed change risk assessment. In general, a change management strategic playbook provides an overview of the various strategies that will be used for your communications, stakeholder engagement, coaching, UAT, Go-Live, leadership engagement, training and change sustenance management activities.

The strategic playbook is often used to familiarize key stakeholders, firm leaders, project resources, and program leads with the change management framework being leveraged for the program.

Change Management Strategy - Template-min

What Determines Your Change Strategy?

Findings from your change impact assessment, stakeholder analysis, organizational readiness assessment, program and change risks assessment, targeted audience analysis and overall program assessment will be used to develop your end-to-end change management strategy.

Every project is unique, and a change management strategy needs to be customized to reflect the scope and scale of the change management deliverables that will be designed, developed and executed for this project. If your project includes a change that will severely impact business groups, or if the project is running into a lot of resistance, then your strategy should emphasize a more comprehensive change management approach.

For example, you will want to communicate more, using different communication channels, as well as implementing a proactive and a reactive resistance management plan to mitigate resistance. In addition, you should plan to increase your engagement activities with end-users and stakeholder leaders to increase awareness, and overall desire to support the change.

In addition, you may need to communicate more often or engage stakeholders more closely for a large, complex business transformation, and this extended level of communication needs to be indicated on your change management strategic playbook.

What Should You Include in Your Change Management Strategy Document?

When drafting your change management strategic playbook document, include an overview (a read-out) of the results of your organizational change impact assessment, stakeholder & sponsors analysis, org. readiness assessment, program and change risks assessment, targeted audience analysis and overall program assessment.

Make sure to include charts, images, and data insights to summarize your findings. Using different mediums to present your findings allows senior leaders to better digest the information. 

Illustration of Using Charts & Other Mediums to Present Assessment Findings


Impacted Groups and Orgs. Program Management-min  __________________________________________________________

Audience Analysis and Readiness Assessment Readout-min
Impacted Systems and Tools

Impacted Systems - Program Management-min (1)

Program & Readiness Risk 4 by 4 Readout-min

In addition or alternatively to creating your change management playbook, you can click here to review Airiodion Global Services’ Change Management Strategic Playbook template and sample.

External sources:

Author: Ogbe Airiodion (Senior Change Management Leader and Founder of AGS).
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