TOP AUDIENCE ANALYSIS TOOLS & MANAGEMENT SOFTWARE
For Assessing, Tracking, Reporting, & Managing Targeted Audience Groups
Intro: The Best Rated Target Audience Analysis Tools & Software
A target audience group is any intended audience that needs to be engaged as part of a project, program, organizational transformational change, publication, advertisement, marketing, new product, training, or who will be the recipients of a communication or marketing message.
When conducting a target audience analysis to analyze internal audience groups (e.g. impacted employees, leaders, departments, and end-users) or external audience groups (e.g., customers, clients, new markets, prospects, consumers and business partners) to achieve a specific objective, it is essential that you use a structured process, including leveraging a defined matrix for documenting your identified target audience groups.
It is also important to use one of the best user-friendly easy-to-use target audience analysis tools or a top audience assessment software to monitor, track, and discover trends within your target audience segments.
So which are the top target audience analysis tools on the market today?
Finding the Best Audience Analysis Software Tools
As a Senior Change Management & Marketing Consultant, I have had the opportunity to work with some of the largest fortune 500 companies, including Intel, HSBC, Berkshire Hathaway, Cisco, Deloitte, State Street, Accenture, and Goldman Sachs.
Based on my extensive experience in assessing target audience groups using various types of target audience analysis tools, I sometimes get queries including:
- What are the best ways to conduct an effective target audience analysis?
- What are the best audience assessment software?
- What are best practices for conducting demographic audience analysis?
- What are the top audience analysis software tools?
- What are the best audience management tool for the different types of audience analysis?
To address these questions, I worked with my team to develop a top audience analysis tool that is easy-to-use and customizable for your needs – this tool is reviewed below. Also, I’ve included a list of names of other top audience analysis tools, below, that you can use for your target audience analysis.
Some of these audience groups’ assessment tools, including Google Analytics is free to use.
List of Best Target Audience Analysis Tools – Free & Paid
See the section below this list for an overview of AGS’ top audience management software tool.
- AGS Target Audience Analysis & Management Tool
- Google Analytics
- Heliza Audience Assessment Tool
- Bing Analytics
- Facebook Analytics Insights
TOP AUDIENCE ANALYSIS TOOLS
AGS’ Best Target Audience Analysis Tool & Audience Assessment Management Software
The more clearly you are able to define your target audience group, the better you can understand how and where to reach them.
The process generally starts with analyzing a broader audience universe and then narrowing the list down to your targeted audience based on the various selection criteria that will be part of your audience analysis. This is the approach we used when we designed AGS’ target audience assessment Excel-based software.
In collaboration with AGS’ developers and designers, we designed, developed, tested, and launched AGS’ top Audience Analysis Tool to be a simple, easy-to-use, and flexible Excel-based software that anyone can use.
With a real-time analytics dashboard for a 360-degree view of your audience engagement efforts, you and other members of your team can quickly view audience segments, including localization breakdown of your target audience. This helps you get straight to what matters most. Scroll down, or click here to be taken below to read more about AGS’ Top Target Audience Group Management Tool.
Illustration – AGS Audience Assessment Dashboard
For marketing, promotions, new products, website traffic and other customer engagement activities, defining your target audience market is one of a marketer’s or promoter’s most important tasks.
Defining your audience will be the primary foundation for all your marketing and engagement strategies, all the way from how you develop and name your products or services right through to the marketing delivery mechanisms that you and your team use to promote your firm’s services, products or a new project.
Google Analytics is one of the best free audience analysis tools available today. It gathers data from various sources and presents it in charts and graphs so strategists can get a quick read on important target audience metrics.
Domo Target Audience Analysis Tools
From marketing to sales to finance, audience data will be coming at you from all over the place. Each department, group, and team might have its own analytics and KPIs, and they all matter when it comes to your bottom line of identifying your target audience.
Airiodion Global Services (AGS)’ Audience Assessment & Management Tool
AGS’s Audience Analysis Tool is a great software tool for conducting all aspects of your target audience process: assessment, tracking, and engagement of internal and external audiences.
It includes time-saving templates for requesting audience analysis data sets from HR, IT, data providers, or other departments, and structured databases for capturing your targeted audience.
Quickly identify insights for intuitive planning and reporting. Eliminate the guesswork, and easily share key information with senior leaders using graphical visuals.
Real-Time Audience Analysis Analytics Dashboard
Your Audience Assessment & Management Dashboard comes fully equipped with a real-time analytics dashboard for a 360-degree view of your engagement efforts. You and other members of your team can quickly view segments, including localization breakdown of your target audience.
This helps you get straight to what matters most, which includes a better engagement with your target audience groups, better customer experience, and more effective governance.
Easily assess your target audience based on their geographical location, so you can effectively engage them based on localization attributes and content segmentation. In addition, you can apply segmentation based on office location, building, city, and other location data points.
For project management or change management initiatives, your AGS analytics dashboard allows you to quickly see the number of organizations, groups, divisions, teams within or outside the company that are impacted, and need to be engaged. Also see the total number of employees, managers, customers, or other external parties that are part of the target audience segments.
Use This Audience Analysis Tool Across Multiple Programs & Projects
Airiodion Global Services’ Audience Assessment and Management Tool is also very useful if you have multiple projects, programs, work streams or change management initiatives, as it allows you to effectively identify target audiences across programs.
Develop advanced engagement strategies based on how each audience group is being impacted by multiple initiatives. Segmenting your audience based on which initiative is impacting them (and identifying where multiple initiatives are impacted the same target audience groups) will allow you and your team to implement communications, engagement, and change management activities using a surgical approach.
Holistic 360-Degree Views & Segmented Audience Analytics
Your Audience Assessment & End-User Management Dashboard provides you with a holistic view that gives you immediate insights into your targeted audience members, so you always know which departments or divisions have the highest or lowest number of target audience members.
Your 360-degree dashboard provides you with a streamlined view of how many employees per job titles/role are included in your target assessment database. Quickly identify which employee roles or titles have the highest or lowest number of impacted individuals.
If your program involves external groups (customers, global markets, suppliers, partners, vendors, etc.) that need to be targeted for communications, engagement, coaching, training or other change management activities, then your 360-degree External Audience Dashboard provides you with a streamlined view of external audience segments.
Easily ascertain which external target audience types include the highest or lowest number of individuals.
Databases, Samples, & Templates
The Audience Assessment & Management Tool includes best-in-class database spreadsheets, samples, and templates that provide you with a defined structure, columns and data fields for you to document your change management audience analysis.
Data entered into these database spreadsheets will be reflected in real-time on your Tool’s reporting and tracking dashboard.
Internal and External Audience Data Request Templates
The Tool also includes an Internal Audience Data Request Template and an External Audience Data Request Template that you can send to HR or other departments to request firm-wide employee data or customer/partner/3rd party data.
When requesting this data, you should strive to get a comprehensive data set of all employees within the company or a complete list of all customers/partners/3rd parties.
Getting a comprehensive data set sample from HR or other groups will minimize the need for you to go back again and again and again to the same departments to request additional information which generally happens over 95% of the time when conducting a large scale audience analysis.
By getting a comprehensive data sample ahead of time, you can more effectively conduct the necessary level of deep-dive assessment to identify the specific individuals that will be impacted by your program.
Calendar of Events
The AGS Target Audience Analysis & Engagement Tool includes a ready-to-use calendar of events template. Using a “Calendar of Events” template to plan out your engagement presentations, meetings, workshops, and sessions allows you to have a holistic view of all your activities, including the various groups, as well as the timeline for engaging each group
Target Audience Engagement Database Matrix
External sources: https://pixabay.com/photos/business-colleagues-communication-3605367/